Sina's Growth Strategies in China |
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» Business Strategy Case Studies Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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Abstract:
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Keywords:Sina Corporation Sina Corporation, Mobile Value Added Services (MVAS), Text Messaging, SRSnet.com, Internet Portal, Localization of Content, Multimedia Messaging Service, Dotcom Advertising, Interactive Voice Response Services and Web Alliances. |
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